Description
In order to launch DEUS, a TV series for teens, about an A.I. computer program gone wild – we decided to create DEUS in real life!
Stage 1: We invited teens to enter a sweepstakes, by filling out a form with personal data – while secretly installing a cookie file in their computer.
Stage 2: Two weeks later, we surprised them with personalized banners and a mysterious minisite that knew everything about them!
Stage 3: We Solved the mystery, by connecting the banners to the series.
The Results: A real panic was created, followed by wide discussions. Thousands of teenagers came to DEUS’s premiere screenings and the first episode brought record TV ratings.
This professional campaign titled 'Cookie' was published in Israel in November, 2008. It was created for the brand: DEUS, by ad agency: McCann. This Digital medium campaign is related to the Media industry and contains 1 media asset. It was submitted almost 15 years ago.
Credits
Advertising Agency: McCann Digital, Israel
Chief Creative Director: Eldad Weinberger
Creative Technology Director: Max Shcherbakov
Creative Director: Merian Pachman
Copywriter: Sahar Lewenstein
Art Director: Viktoria Gendelman
Content Development & Social Media: Nir Refuah
