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Agency Network: 
Published/Aired: 
November 2019
Detran-RN: Focus
Detran-RN: Focus
Detran-RN: Focus
Detran-RN Digital Ad - Focus
Detran-RN Digital Ad - Focus
Detran-RN Digital Ad - Focus

Description

The State Department of Traffic (DETRAN) of Rio Grande do Norte is the organ responsible for the state's largest traffic awareness campaigns. We work for the population to be reminded of rules and recommendations to create a more secure and peaceful traffic environment. These prints tell the story of the danger that a quick glance at notifications can create. We want to inform about the importance of waiting for the right time to check the cell phone, which is when we are not driving, because the traffic needs full focus so that no accidents happen.

Digital advertisement created by Executiva Propaganda, Brazil for Detran-RN, within the category: Public Interest, NGO.

Advertising Agency: Execom - Executiva Comunicação, Natal, Brazil
Copywriter: Olavo Ataíde
Art Director: Rhalybe Aizann
Additional Credits: Daniel Sousa
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