Why is it necessary to include the word “black” to find black people pictures on search results? This is what the NGO Desabafo Social is questioning in the experiment #SearchForEquality (#BuscaPorIgualdade, in Portuguese) addressed to the largest image banks in the world – Getty Images, Shutterstock, Depositphotos and iStock Photos.
The movement #SearchForEquality has engaged millions of people in Brazil in only a week making Google, Shutterstock and Depositphotos to discuss how to change their algorithms globally.
Digital advertisement created by WE, Brazil for Desabafo Social, within the category: Public Interest, NGO.
Chief Creative Officer / Creative Director: Guy Costa
Creative Directors: Ricardo Sarno, Ana Castelo Branco, Luis Constantino
Art Directors: Douglas Reis, Cristiano Rodrigues
Copywriters: Vitor Medrado, Murilo Israel
Producer: Juliana Emeric
Editors: Ebson Clarindo, Amanda Campos