Agency Network: 
Published/Aired: 
March 2021
Dermablend: Mythiligo
Dermablend: Mythiligo
Dermablend: Mythiligo
Dermablend Digital Ad - Mythiligo
Dermablend Digital Ad - Mythiligo
Dermablend Digital Ad - Mythiligo

Description

Vitiligo is a chronic skin disease that affects almost 2% of the world´s population. There are a lot of myths related to this condition, which attempt directly against people self-esteem.

We came up with a new disease to take over and own of these myths: Mythíligo.

#BreakTheMyth

Digital advertisement created by WILD Fi, Puerto Rico for Dermablend, within the category: Beauty.

Advertising Agency: WILD FI Puerto Rico, San Juan, Puerto Rico
Managing Director: Rossy Maneses
Chief Operation Manager: Valentina Negreira
Creative Director: Peca Mansilla
Creative Copywriter: Ma. Eugenia Ramón
Creative Copywriter: Martina González Calderón
Art Director: Renzo Saxlund
Art Director: Braian González
Art Director: Roberto Alfaro
Art Director: Germán Cardozo
Client Partner: Nissybeth Fernández
Client Partner: Josefina Ottieri
Client Partner: Agustina Rañales
Media Director: Josefina Calacha
Media Planner: Ma. Inés Montans
Business Intelligence Director: Lil Larroque
Data Analyst: Juan Altesor
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