DIY sandwich

Agency Network: 
Published/Aired: 
September 2013

Description

Research shows that men don’t make sandwiches, they build them. And they do so with a sense of pride and craftsmanship, no different than a skilled tradesman. With this in mind we created the DIY Sandwich campaign, a spoof on the ever so popular (and tacky) DIY renovation shows. We housed the video on a slick and responsive microsite (DIYSandwich.ca) and there’s even a contest on Instagram where all you have to do is build your own epic sandwich, take a pic of it, and hashtag it with #DIYSANDICH for a tasty $4000.

Digital advertisement created by Cundari, Canada for Dempster's, within the category: Food.

Advertising Agency: Cundari, Toronto, Canada
Art Director: Jason Lee
Copywriter: Francesco Grandi
Group Creative Directors: Mike Sipley, Cory Eisentraut
Chief Creative Officer: Andrew Simon
Agency Producer: Kasia Zeniuk
Director: Aleysa Young / Untitled Films
Editor: Chris Parkins / Rooster
Sound: Eggplant
Group Account Director: Kristen Vekteris
Account Supervisor: Filipe Da Luz
Account Coordinator: Henry Goodman
Log in or register to post comments

Highest Rated

peshawa.sofi's picture

Funny but not yummy

peshawa.sofi
Activity Score 210
Other at Asiacell
ahrimanpob's picture

Hahahaha! I totally agree with the insight, great idea. And the assistant is quite easy on the eyes. The whole thing is well rounded.

ahrimanpob
Activity Score 100
Creative Director at Ideómanos Publicidad
kleenex's picture

hahhahhahah loved it.

kleenex
Activity Score 57873
Web Designer/Developer
new_Ogilvy's picture

funny!

new_Ogilvy
Activity Score 112
Copywriter
peshawa.sofi's picture

Funny but not yummy

peshawa.sofi
Activity Score 210
Other at Asiacell
adri10288's picture

Amazing insight. Now whenever I make a sandwich, I'm gonna picture doing it DIY style. Script was funny, but the execution (filming) wasn't perfect. Should've looked more delicious.

adri10288
Activity Score 337
Copywriter at Zebra Studios
alexmancan101's picture

h

alexmancan101
Activity Score 46
Creative Director
alexmancan101's picture

I thought Cundari was suppose to do good ads? Guess not.

alexmancan101
Activity Score 46
Creative Director
Advertisement
Featured Content

Latest Collections

Advertisement
Save 20%