Play through

Agency Network: 
March 2016


Dell Play Through was created to kick off Dell’s sponsorship of the Match Play golf tournament, held March 23–27 in Austin. The game lets players explore the city through a nine-hole golf course, laid out to include some of its landmarks: the Paramount Theater, Franklin BBQ, and the Texas State Capitol. The first hole even winds up on the steps of the Driskill Hotel (where, presumably, it’s easier to get a drink than in the real one). The game takes the player through the city with a virtual street view that includes not just the famous spots, but every building that lines the course. The course includes holes with names like “Stay Classy, Austin,” and “Keep Hole 5 Weird.”

Global Client Leader, Strategic Planning: Joe Rivas

Executive Director of Integrated Production: Greg Lotus

Digital advertisement created by Y&R, United States for Dell, within the category: Electronics, Technology.

Advertising Agency: Y&R, New York, USA
Chief Creative Officer: Leslie Sims
Global Executive Creative Director: Christian Carl
Creative Director / Copywriter: Mike Spiegel
Creative Director / Art Director: Cynthia Wang
Strategy Director, Planning: Jenna Rounds
Brand Planner, Account Manager: Elizabeth Chabot
Head of Design: Hamish McArthur
Associate Design Director: Jason Borzouyeh
Director of Interactive Activation: Catherine Patterson
Executive Integrated EP: Sam Cernichiari
Assistant Producer: Brittany Hager
Director of Marketing: Diana Melton
Assistant Account Executive: George Rainaldi
Director Creative Technology: Craig Elimeliah / VML
Senior Development Engineer: Josh Wolf
Senior Project Manager: Andrea Rey
Production Company: MediaMonks
Strategic partner: Foursquare
Head of Marketing Partnerships: Justin Breton
Chief Marketing Officer: Kinjil Mathur
Course Architect and Golf Pro: Matt Ginella
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halaby87's picture


Activity Score 10512
Other at Health Communications Egypt |


BAdsoftheworld's picture

Nice way to present an app.

Activity Score 3519
kleenex's picture

interesting idea,.

Activity Score 58777
Web Designer/Developer
sadunf's picture


Activity Score 15
Graphic Designer
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