Women’s Beer is Whatever They Want

Agency Network: 
Published/Aired: 
March 2018

Description

International Women’s Day is a date that goes beyond honors, it’s about a day to make society aware of women’s fight and rights, as well as to reaffirm to the world that they can do whatever they want. Be whoever they want. But in 2018, there are still people that do not accept women’s empowerment.

Women still have to repeat exhaustively the same discourse. To reaffirm themselves everyday. That’s why on March 8 we published an advertising campaign on our social network that was created to show to the public that women’s daily life is not that easy and, mainly, that their decisions are exclusively up to them.

Digital advertisement created by Emice, Brazil for Debron Bier, within the category: Alcoholic Drinks.

Advertising Agency: Emicê Comunicação, Recife, Brazil
Creative Director: Marcus Cavalcanti
Art Director: Almir Mascarenhas
Copywriter: Erika Mota
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