Description
DBS Live Fresh is a credit card for millennials offering cashback on fresh nightlife experiences. So, when the pandemic put nightlife in lockdown, we brought Zouk, Singapore’s most iconic club, back to life in Fortnite.
Despite closing in 2016, Zouk at Jiak Kim Street continues to be loved and missed by Singaporeans. Using archival footage, blueprints and a whole lot of memories, we recreated the legendary club in Fortnite down to the very last detail. At the virtual club, people could hit the dance floor, battle for fresh coins or take a much-needed trip down memory lane.
This professional campaign titled 'Fortnite x Live Fresh' was published in Singapore in September, 2020. It was created for the brand: DBS Live Fresh, by ad agency: The Secret Little Agency. This Digital medium campaign is related to the Finance and Gaming industries and contains 2 media assets. It was submitted almost 3 years ago by Creative Director: Etienne of TSLA.
Credits
Advertising Agency: The Secret Little Agency, Singapore, Singapore
