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Expect the Unexpected, Frozen Car

Campaign
Agency Network: 
Published/Aired: 
October 2012

Also From This Campaign 2

Description

Part of a series of installations that depict the most unimaginable that could happen to a car. This mysteriously bisected car is the first of its kind to be seen on the roads in Singapore. Curious onlookers and drivers were directed to a QR code they could scan to find out what had happened to the car. Filmed from the perspective of an in-car camera, this is the first of three dramatised tongue-in-cheek videos of unexpected events caught on camera. The videos drive home a safety message to drivers, that with an in-car camera you can expect to see the unexpected.

Digital advertisement created by DDB, Singapore for DBS Bank, within the category: Finance.

Advertising Agency: Tribal DDB, Singapore
Chief Creative Officer: Neil Johnson
Creative Directors: Thomas Yang, Francis Ooi
Art Director: Benson Toh
Copywriter: Theresa Ong
Producer: Michelle Tan, Jamie Yao
Photographer: Allan Ng
Account Servicing: Anthony Wan, Joshua Lee, Jasmine Ng, Ng Kok Jong, Ellyna Rahim, Pierce Sim, Ng Hwei Yun, Edwyna Yeo
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Grrrr's picture

Is the thief inside the car then? Just asking.

Grrrr
Activity Score 1961
Illustrator
lucyset's picture

totally lost

lucyset
Activity Score 230
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