The big danish bacon pre-roll

Agency Network: 
September 2020


What happens when you merge a great insight in an industry with an internet phenomenon, put it on YouTube and target a business segment? You get a 13-minute-long pre-roll with just a piece of bacon being cooked. Doesn’t exactly sound like a recipe for success, but that is exactly what the danish meat exporter, Danish Crown did, and the results are clear. 993 hours spend on a single pre-roll.

Digital advertisement created by Hjaltelin Stahl, Denmark for Danish Crown, within the category: Food.

Advertising Agency: Hjaltelin Stahl, Copenhagen, Denmark
Art Director: Pernille Reichstein
Creative Director: Kenneth Kaadtmann
Account Director: Søren Brix
Account Manager: Sofia Brockenhuus
Producer: Sara Grandjean
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