Agency Network: 
February 2014
Dallas Pets Alive:  #muttbombing
Dallas Pets Alive Digital Ad -  #muttbombing


Dallas Pets Alive! (DPA), a non-profit organization focused on promoting and providing the resources needed to eliminate the killing of companion animals, launches its first viral campaign. The #muttbombing initiative is part of the DPA communication platform created by Dieste, Inc. The campaign, which will go live today (Monday, February 10), will feature real dogs that are available for adoption “photobombing” publicly available Instagram photos of residents and celebrities from Dallas. “When it comes to finding homes for shelter pets, you have to really get creative. So we’re trying to show a different side of our pets through a fun and virtual interaction,” says DPA Executive Director Leslie Sans. #muttbombing, developed by Dieste, is a fun but also emotional campaign to promote the adoption of companion animals. You can check all the #muttbombing pictures at

Digital advertisement created by Dieste, United States for Dallas Pets Alive, within the category: Public Interest, NGO.

Advertising Agency: Dieste, USA
Chief Creative Officer: Paco Olavarrieta
Executive Creative Director: Ciro Sarmiento
Copywriter: Raúl Méndez
Art Director: Erick Rodríguez
Head of Art: Gustavo Zapata
Senior Account Executive: Elsa González
Producer: Matt Maples
DPA Director: Leslie Sans and Max Morrison
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