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A fantastic case - the future of advertising

Agency Network: 
Published/Aired: 
April 2010

Description

Digital advertisement created by McCann, Sweden for Dagens Industri, within the category: Media.

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dangerdude's picture

i was going Whaaat... The... and before i could finish that thought the twist came and i smiled

dangerdude
Activity Score 58
American International School of Budapest
sirvan's picture

Lol... at first I thought "wow... another one of these tricked out award-show videos for a lackluster idea!"

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

sirvan's picture

Refreshing in many ways.

sirvan
Activity Score 29860

+++

"I love some things, and don't love some other things."

Paloma's picture

hits the target
lol

Paloma
Activity Score 531
timwhiteok's picture

nice. so glad someone said this.

timwhiteok
Activity Score 6
atb2005's picture

I love Dugens Industri's campaigns. This one cracked me up!

atb2005
Activity Score 13557
Prime83's picture

Good one!

Prime83
Activity Score 497
Creative Director at Huella Publicidad
lucdesaulniers's picture

Perfect (although I doubt the results of the print ad campaign w/o Web or SS presence.)

lucdesaulniers
Activity Score 1145
Guest's picture

Wow! Now that's what i call a nice anti-campaign :D

Guest
Temple's picture

Excellent.

Temple
Activity Score 11341
Creative Director
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