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Cheap Pick-up Lines

Agency Network: 
Published/Aired: 
February 2011
Dacia:  Cheap Pick-up Lines
Dacia Digital Ad -  Cheap Pick-up Lines

Description

URL: http://apps.facebook.com/dacia-pickup/

WW\TBWA in Stockholm and low-price car manufacturer Dacia (owned by Renault) launched a Facebook app with cheap pick-up lines just in time for Valentine’s Day, giving people the chance to hit on friends in a cheap and cheesy way, while stating; ”This cheap pick-up line was brought to you by Dacia Logan Pick-Up, the cheapest pick-up on the market.”

Digital advertisement created by TBWA, Sweden for Dacia, within the category: Automotive.

Advertising Agency: WW\TBWA Stockholm, Sweden
Art Director: Alexander Fredlund
Copywriters: Kalle Widgren, Johannes Ivarsson
Account Director: Tina Thornander
Account Manager: Sara Böttiger
Graphic Design: Ingrid Wallmark Hjerpe
Developers: Dallas Sthlm, Noc Webbyrå
Web Director: Måns Ulvestam
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Highest Rated

copycopycopy's picture

nice connection of the concept

copycopycopy
Activity Score 148
Copywriter
NataliaLima's picture

Ok, so is low price w low quality, that what u saying?

NataliaLima
Activity Score 1380
welsh523's picture

I really like the obvious pun but I would like to see different copy. It does seem to imply that the truck is cheap; possibly in a negative way. Perhaps, Dacia is a joke in Swedish culture the way Hyudai use to be in American culture. If that were true, that would just mean that Dacia will have to launch a crazy awesome ad campaign during the Super Bowl (or soccer equivalent) to start countering public opinion.

welsh523
Activity Score 150
Planner at Defero USA
Lazarus's picture

Cheap pick-up. Pretty simple. Like it.

Lazarus
Activity Score 1536
Creative Director
copycopycopy's picture

nice connection of the concept

copycopycopy
Activity Score 148
Copywriter
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