Mobilizing The 12th Man

Agency Network: 
July 2013


For security reasons, the Tunisian Government decided that all Professional Football League games would be played without any audience in the stadiums. After average results throughout the season and with the year's most important game approaching, historical Tunisian team, C.S Hammam-Lif needed the support of their fans. To reconnect the fans with the Club, we allowed supporters to cheer for their team without being in the stadium. With a downloadable mobile application that connects every fan to 40 giant speakers placed inside the stadium during the game: The 12th Man app.The app enables fans to support their team inside the stadium while watching the game live on TV.
A simple tap on sound icons is instantly turned into powerful support: cheering, clapping, drumming, singing... The more fans press on the icons, the louder the sound in the stadium.

Digital advertisement created by Ogilvy, Tunisia for CS Hammam-Lif, within the category: Recreation, Leisure.

Advertising Agency: Memac Ogilvy Label / OgilvyAction, Tunisia
Executive Creative Director: Nicolas Courant
Conceptualizer: Mehdi Lamloum
Copywriter: Sascha Kuntze
Graphic Designers: Gerald Heraud, Leo Ehrlich, Alexandre Chaulet, Niv Banhiamad, Yosri Mimouna
Managing Director: Syrine Cherif
Business Director: Mouna Ben Hammouda
Agency Producers: Bedis Benamor, Ali Abdennadher, Zied Ben Zlaoui
Digital Development Company: Atelier 216
Managers: Mehdi Larguech, Med Habib Mesbah
Project Manager: Ghazi Triki
Sound Engineer: Mustapha Boussabat
Developer Engineers: Aref Ben Saad, Issam Babchia
Integration Developer: Bilel Saoudi
Graphic Designer: Ali Bhiri
Log in to post comments
monoliz's picture


Activity Score 1294
kleenex's picture


Activity Score 57557
Web Designer/Developer
lecker's picture

Congrats …

Activity Score 18
Art Director |

Lars Ecker

hmaffia's picture


Activity Score 728
Copywriter at Universidade de Brasila |

Irina Kaiser's picture

Extraordinary! I even shed a tear.

Irina Kaiser
Activity Score 60
Marketing Manager
Stanley Chrislie's picture

Very nice concept hahai

Stanley Chrislie
Activity Score 20
Creative Director at Petra Christian University
gashasne's picture

nice one

Activity Score 3
Creative Director at aadventure studio
Austin Video Production's picture

Interesting. A wild connection between technology and the need for human interaction.

Austin Video Pr...
Activity Score 1286
marcbaakliny's picture


Activity Score 7
Featured Content

Latest Collections