Happy Karwachauth - Dikha Kya?

October 2019
Creative Injection: Happy Karwachauth - Dikha Kya?
Creative Injection Digital Ad - Happy Karwachauth - Dikha Kya?


This was designed for an Indian festival called Karwachauth where married women fast the entire day to ensure long lives for their husbands. They break their fast only once they see the moon. It's a very common observation that women get anxious for the moon to appear. Taking this insight and using our mobile phones' brightness advantage which is always adjusted automatically basis the sunlight, we used it and asked people to increase the brightness of their phones to see the moon.

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