Thug Chelero

Agency Network: 
August 2018


August 3rd. International Beer Day. What better way to celebrate, than to spend a moment with the people who really make us the best beer in the world? How did we create that moment? By challenging our drinkers to open a Corona with whatever ordinary object they had lying around. The braver, the crazier, the better!

The Problem. Mexico laws regulate against any form of advertisement where a beer is opened, touched, or the words 'drink a beer' are used. We pretty much hand our hands tied, but look what happened when we invited a few people who love challenges, and our beer, to answer our call.

Digital advertisement created by Element, Mexico for Corona Beer, within the category: Alcoholic Drinks.

Advertising Agency: Element, México
General Creative Director: Camila Trombert
Creative Director / Art Director: Claudio Ureta, Ulises Soberanes
Art Director: Edulalo
Copywriters: Israel Tapia, Pepe Juárez, Ulises Soberanes
Additional Credits: Dave Sánchez
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