Coors Light : Memorial Day Lens Entry

Agency Network: 
Published/Aired: 
May 2018

Description

The objective of this Snapchat lens was to make Coors Light top of mind for Snap users during Memorial Day Weekend. Our goal was to raise brand awareness and consideration among a younger demographic of drinkers.

Digital advertisement created by MDC Partners, United States for Coors Light, within the category: Alcoholic Drinks.

Entrant Company: 72andsunny, USA
Account Executives: Sara Sabzehzar, Mercedes Senior
Art Director: Brooke Baty
Copywriters: Maddie McDowell, Amanda Kim
Art Director: Leslye Graham
Creative Director: Rob Teague
Production Company: Snapchat
Holding Company: MDC Partners
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