Agency Network: 
Published/Aired: 
March 2021
Conservation International: Water Waste
Conservation International: Water Waste
Conservation International: Water Waste
Conservation International: Water Waste
Conservation International Digital Ad - Water Waste
Conservation International Digital Ad - Water Waste
Conservation International Digital Ad - Water Waste
Conservation International Digital Ad - Water Waste

Description

We live in the blue planet but not all of its water is drinkable, in fact, is far much less than one would think... just 0.025% it’s drinking water, that’s why we’ve decided to represent this finding in a print that was direct, shocking and that everyone could understand in order to raise awareness about the precious water we waste.

Digital advertisement created by MullenLowe Group, United States for Conservation International, within the category: Public Interest, NGO.

Caption

If planet Earth were the size of this ad, this drop would be the only fresh water left to consume. Let’s save it. Only 0,025% of the Earth’s water is drinkable.

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