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Get your butt seen

Campaign
Agency Network: 
Published/Aired: 
March 2010
Colorectal Cancer Association of Canada:  Get your butt seen

Description

Check out the site: http://getyourbuttseen.ca

A microsite where users can upload an image of their butts or choose one from a menu, then send them to their friends via email or Facebook. Each elements communicates key facts about colorectal cancer. On March 31, those who participated in the campaign on Facebook will have their profile pics swapped for their uploaded hindquarters pics for the day.

Digital advertisement created by Ogilvy, Canada for Colorectal Cancer Association of Canada, within the category: Public Interest, NGO.

Advertising Agency: Ogilvy Montréal, Montréal, Canada
Creative Directors: Martin Gosselin, Normand Miron
Art directors: Bernardo Andrada, Diane Gosselin
Copywriters: Luc Dupéré, Gavin Drummond
Client Services: Marie-Noëlle Rosso
Media: David Tremblay, Danuta Boehler
Technical Director: Valentin Backofen
Programming: QuatreCentQuatre, Valentin Backofen
Eletronic production: Miryam Champagne (agency), Luc Harvey, Christian Laramée (Halogen Filmshop)
TV Director: Ludovic Spénard
Sound: Audio Z
Print production: studio 333
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Highest Rated

Draper's picture

simple and good.

Draper
Activity Score 183
Creative Director
Adaddicted's picture

"Team Ogilvy Montréal in action"

Adaddicted
Activity Score 3435
Art Director |

withalltherespects

mrckais's picture

jajajaja, that comment was better than the campaing jaja.
i like the ad

mrckais
Activity Score 417
Art Director |

mrckais

tytpol's picture

Simple nice. Nicely simple.

tytpol
Activity Score 777
Copywriter |

www.tytpol.com

Draper's picture

simple and good.

Draper
Activity Score 183
Creative Director
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