Get your butt seen

Agency Network: 
March 2010
Colorectal Cancer Association of Canada:  Get your butt seen


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A microsite where users can upload an image of their butts or choose one from a menu, then send them to their friends via email or Facebook. Each elements communicates key facts about colorectal cancer. On March 31, those who participated in the campaign on Facebook will have their profile pics swapped for their uploaded hindquarters pics for the day.

Digital advertisement created by Ogilvy, Canada for Colorectal Cancer Association of Canada, within the category: Public Interest, NGO.

Advertising Agency: Ogilvy Montréal, Montréal, Canada
Creative Directors: Martin Gosselin, Normand Miron
Art directors: Bernardo Andrada, Diane Gosselin
Copywriters: Luc Dupéré, Gavin Drummond
Client Services: Marie-Noëlle Rosso
Media: David Tremblay, Danuta Boehler
Technical Director: Valentin Backofen
Programming: QuatreCentQuatre, Valentin Backofen
Eletronic production: Miryam Champagne (agency), Luc Harvey, Christian Laramée (Halogen Filmshop)
TV Director: Ludovic Spénard
Sound: Audio Z
Print production: studio 333
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Highest Rated

Draper's picture

simple and good.

Activity Score 179
Creative Director
Adaddicted's picture

"Team Ogilvy Montréal in action"

Activity Score 3403
Art Director |


mrckais's picture

jajajaja, that comment was better than the campaing jaja.
i like the ad

Activity Score 415
Art Director |


tytpol's picture

Simple nice. Nicely simple.

Activity Score 775
Copywriter |

Draper's picture

simple and good.

Activity Score 179
Creative Director
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