What do pétanque, fishing and knitting have in common? Zero.

Agency Network: 
Published/Aired: 
March 2014

Description

When is the last time you and your friends gathered around the television to watch a good game of pétanque? Right. Pétanque players, knitters, fishermen,... they don't get the glory soccer players get. But wouldn't it be nice if for once they got some more support? We asked 5 ordinary people if we could film them while going about their hobbies. They had no idea we were about to turn their quiet pastime into a crazy experience, just by adding zero each time. Watch as 6 spectators become 60, and 60 quickly become 600, turning the unsuspecting protagonists into idols while supporter madness breaks out around them. The video is part of the Coca-Cola Zero "Just Add Zero" campaign, which shows that adding zero gives you more. In the same way that Coke Zero gives you more great Coke taste with zero sugar and zero calories. When you need more, just add zero.

Digital advertisement created by Duval Guillaume, Belgium for Coca-Cola Zero, within the category: Non-Alcoholic Drinks.

Advertising Agency: Duval Guillaume, Antwerp, Belgium
Creative Directors: Geoffrey Hantson, Katrien Bottez
Art Director: Tim Schoenmaeckers
Copywriter: Niels Sienaert
Account Directors: Nathalie Rahbani, Patrick Clymans
Account Manager: Sophie Van Elslander
Digital Strategic Planners: Kris Hoet, Sophie Jadoul
Head of Interactive Concept: Frédéric De Vries
Executive Producers: Tuyen Pham, Marc Van Buggenhout
Production Company: Made in Brussels, McKenzie Rudolphe
Director: Jonty Toosey
DoP: Bruce Jackson
Producer: Filip Vangeffelen
Post Production: ACE image Factory
Editors: Stijn Deconinck, Stefan Rycken
Sound Production: Raygun
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Highest Rated

sacrilegend's picture

"Just add zero" is a fantastic line. But are we seriously lauding a flash mob?

Coca-Cola has broadened their brand ideal so much, it's lost its edge. They need to refocus.

sacrilegend
Activity Score 3394
Copywriter
ConejoCris's picture

AWESOME!!!

ConejoCris
Activity Score 89
Phantom's picture

Kudos!!! LOL

Phantom
Activity Score 118
Hater's picture

Like

Hater
Activity Score 82
kleenex's picture

More fans the better.

kleenex
Activity Score 57713
Web Designer/Developer
ahrimanpob's picture

Love the "just ad zero" slogan, amazing use of the brand for added value.

ahrimanpob
Activity Score 100
Creative Director at Ideómanos Publicidad
DameWallis's picture

Fun idea. "Just add zero" is memorable and a great tie-in. Also, a llama in a sweater gets major bonus points in my books.

DameWallis
Activity Score 52
Marketing Manager at STAT Search Analytics
Marcao's picture

Great line and execution!

Marcao
Activity Score 3029
Copywriter at DDB Group Asia Pacific
sacrilegend's picture

"Just add zero" is a fantastic line. But are we seriously lauding a flash mob?

Coca-Cola has broadened their brand ideal so much, it's lost its edge. They need to refocus.

sacrilegend
Activity Score 3394
Copywriter
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