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Agency Network: 
Published/Aired: 
February 2014

Description

Digital advertisement created by Ogilvy, United Arab Emirates for Coca-Cola, within the category: Non-Alcoholic Drinks.

Advertising Agency: Memac Ogilvy, Dubai, UAE
Creative Director: Ramzi Moutran
Associate Creative Director / Copywriter: Sascha Kuntze
Designer: Diana Al Zubeidi
Producer: Amin Soltani
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Highest Rated

filmbit's picture

I couldn't resist to shoot a "congratulation"-video (different ending):
Enjoy: https://www.youtube.com/watch?v=P317dCv8C3s

filmbit
Activity Score 2
Producer/Director at CEO of filmbit filmproduction, Berlin |

Jan Heilig, filmbit.com

your mom's picture

omg, this is so bad it made baby jesus cry

your mom
Activity Score 737
Creative Director |

Don't argue with your mom!

kleenex's picture

This got produced!?!!?!?!

At least with the beer spot a few posts ago you had an actual product that could be used.

kleenex
Activity Score 58797
Web Designer/Developer
smhasnb's picture

half decent insight/idea. horrible execution.

smhasnb
Activity Score 74
Copywriter at Miami Ad School
1nnu3ndo's picture

I thought it was hilarious until the bombastic rendition of the Coca Cola jingle.

1nnu3ndo
Activity Score 22
Graphic Designer
adfreaks80's picture

Can't believe Coke would rip off ideas... Saw this a year ago on: https://www.facebook.com/PhoneCone

It's always these little companies with no PR, that suffer at the hands of Marketing giants and their equally giant PR budgets.

adfreaks80
Activity Score 3
Takmelius's picture

Besides the fact that someone beat them to this:
https://www.facebook.com/PhoneCone

It doesn't quite feel like Coke...
Not heart-warming, not insightful, not emotional, not inspiring.
Coke is never sarcastic
If they wanted to convey this message, they should have done it this way:

http://www.upworthy.com/after-i-saw-this-i-put-down-my-phone-and-didnt...

Takmelius
Activity Score 205
Creative Director
Takmelius's picture
Takmelius
Activity Score 205
Creative Director
Takmelius's picture
Takmelius
Activity Score 205
Creative Director
Takmelius's picture
Takmelius
Activity Score 205
Creative Director
sacrilegend's picture

These sort of ideas are not Ogilvy's forte. What a bust.

sacrilegend
Activity Score 3394
Copywriter
reves80's picture

This was depressingly awful. Clearly I don't get 'viral'

reves80
Activity Score 37
filmbit's picture

I couldn't resist to shoot a "congratulation"-video (different ending):
Enjoy: https://www.youtube.com/watch?v=P317dCv8C3s

filmbit
Activity Score 2
Producer/Director at CEO of filmbit filmproduction, Berlin |

Jan Heilig, filmbit.com

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