Radar for good

Agency Network: 
March 2014
Coca-Cola:  Radar for good
Coca-Cola Digital Ad -  Radar for good


See the app at Google Play: https://play.google.com/store/apps/details?id=com.radarforgood, Itunes: https://itunes.apple.com/us/app/radarforgood/id839681699?mt=8

As part of the “Crazy for Good” initiative, a global initiative dedicated to people doing good for random strangers, Coca-Cola Romania created “Radar For Good”, the first mobile platform for close range volunteering, to support the people who want to do good in the society right now. How does it work? Through a simple download from AppStore or Google Play, people can give a helping hand to those who need it, instantly, and in their near vicinity.

Start the app and let it work for you – the radar in the app will scan the area around you and show you all the places you can help out, right now!. After selecting from various options (NGO’s, soup kitchens, public libraries, orphanage etc) who you want to help - the radar will guide you straight there, through a “walking GPS” technology.

Digital advertisement created by McCann, Romania for Coca-Cola, within the category: Non-Alcoholic Drinks.

Advertising Agency: MRM Worldwide// McCann, Romania
Creative Partner: Adrian Botan
Chief Innovation Officer: Nir Refuah
Executive Creative Director: Catalin Dobre
Group Creative Director: Ioana Filip
Copywriter: Valentin Lica
Junior Art Director: Lia Bira
Senior Account Manager: Laura Aldea
Account Executive: Amalia Jakab
Corporate Communication Manager: Carmen Bistrian
Client Service Director: Ionela Buta
Account Managers: Alina Marin, Matei Goncea, Alina Chiriac
Copywriter: Sandra Bold
Art Director: Bogdan Teodorescu
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