Advertisement

Hilltop Re-Imagined

Agency Network: 
Published/Aired: 
June 2012

Description

In 2011, Google partnered with four global brands in an advertising experiment. The goal was simple - how can the ideas that defined the advertising industry in its infancy, inspire a whole new generation of creatives and marketers? We re-imagined and remade their most iconic ad campaigns from the 1960's and 1970's with today's technology, led by the creative legends who made these campaigns. See how Coca-Cola's "Hilltop" was re-imagined. Now you can send a Coke to a stranger across the world from your phone.

Digital advertisement created by Johannes Leonardo, United States for Coca-Cola, within the category: Electronics, Technology.

Log in to post comments

Highest Rated

youngilvy's picture

genious

youngilvy
Activity Score 142
Creative Director
bj-71's picture

good use of in hand technology with brand.

bj-71
Activity Score 117
kleenex's picture

Now I would like one of those machines....

kleenex
Activity Score 58667
Web Designer/Developer
Tayutau's picture

I'll most probably just do it once, not gonna keep paying for cokes just to see a random stranger's reaction.

Tayutau
Activity Score 27
Art Director at Accomplice
CrackerJackFlash's picture

out...standing

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

Emily Blawyn's picture

cool

Emily Blawyn
Activity Score 114
Graphic Designer
someguy's picture

I love the idea of project rebrief.

The idea of sending coke to people around the world is nice. But not that incredible really. Just regular good. Technology excites our industry more than the people looking at our ads.

someguy
Activity Score 674
Sophie Campbel's picture

good idea

Sophie Campbel
Activity Score 164
Ava Spears's picture

cool

Ava Spears
Activity Score 144
Provocactiva's picture

Simply excellent!!!

Provocactiva
Activity Score 10
Account Manager on DigiwayCorp
somecopywriter's picture

This is the definition of awesomeness right here. Speaks the brand language all the way through.

somecopywriter
Activity Score 1113
Copywriter at Boomtown
youngilvy's picture

genious

youngilvy
Activity Score 142
Creative Director
RooLaw's picture

Lovely when you get a huge client who can chuck money at an idea. Like this a lot and seems to sum up the Coke brand ideal nicely.

RooLaw
Activity Score 25
Art Director
Advertisement
Featured Content

Latest Collections

Advertisement
Advertisement
Campaign Submission
Upload Your Work
Get Featured on AotW
Submit Now