Description
In 2011, Google partnered with four global brands in an advertising experiment. The goal was simple - how can the ideas that defined the advertising industry in its infancy, inspire a whole new generation of creatives and marketers? We re-imagined and remade their most iconic ad campaigns from the 1960's and 1970's with today's technology, led by the creative legends who made these campaigns. See how Coca-Cola's "Hilltop" was re-imagined. Now you can send a Coke to a stranger across the world from your phone.
Digital advertisement created by Johannes Leonardo, United States for Coca-Cola, within the category: Electronics, Technology.
I'll most probably just do it once, not gonna keep paying for cokes just to see a random stranger's reaction.
I love the idea of project rebrief.
The idea of sending coke to people around the world is nice. But not that incredible really. Just regular good. Technology excites our industry more than the people looking at our ads.
This is the definition of awesomeness right here. Speaks the brand language all the way through.
Lovely when you get a huge client who can chuck money at an idea. Like this a lot and seems to sum up the Coke brand ideal nicely.
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