Dogs doing a happy dance…ice cube slingshots…cats in boxes. They’re just three of dozens of new experiences that come to life in “The AHH Effect,” a new digital campaign from Coca-Cola, which kicks off today.
“The AHH Effect” is that multidimensional feeling of happiness, satisfaction and delicious refreshment one experiences after drinking an ice-cold Coke. It’s been described as the sound a smile would make if smiles made sounds, and it’s the centerpiece of a new teen-focused program from Coca-Cola. Bringing to life 61 dimensions of “AHH” through a range of digital experiences, from games and films to GIFs, the program showcases all of the qualities of Coke and positions the beverage as the ultimate refresher.
The campaign’s 61 URLs are each home to an original experience. Beginning with http://www.ahh.com, each subsequent site includes one more “H” in its URL until reaching the maximum possible amount.
Digital advertisement created by Wieden + Kennedy, United States for Coca-Cola, within the category: Non-Alcoholic Drinks.