During lockdown people were worried about how to keep their homes clean, and they were stuck inside spending days at a time just sitting and watching Netflix. This was the ideal opportunity to raise everyone’s spirits, and spread the message that Clorox is a disinfecting superstar.
We didn’t just want to do a normal campaign, we wanted people to engage with Clorox in a new way and a way that was relevant to people in lockdown, and would reach a huge audience during the height of the pandemic.
Clorox Workouts combined the disinfecting power of Clorox with a workout routine that brought a smile to everyone’s faces, got them moving & and make their home’s sparkle with disinfecting cleaning power. So, what’s the social media platform that’s the most creative and has really embraced the quarantine spirit? TikTok.
We choreographed a fun and simple workout routine, paired with catchy lyrics (that reminded everyone about the disinfecting power of Clorox) and got people moving, mopping, disinfecting and sharing our message!
Digital advertisement created by FCB, United Arab Emirates for Clorox, within the category: House, Garden.
Executive Creative Director: Rodrigo Leal Rodrigues
Associate Creative Director: Rodrigo Scapolan
Associate Creative Director: Guilherme Possobon
Senior Copywriter: Lucy Elder
Senior Video Editor: Anthony Heneine
Video Editor: Waleed Abdulaziz
Head Of Creative Services & Production: Hicham Soubra
Sound Designer: Albert Ters
Account Director: Jad Hassanieh
Account Executive: Sabine Saade
Marketing Director: George Rechdan
Associate Director Of Brand Engagement: Ana Udrica
Senior Social Media Executive: Isabelle Abou Samra
Media Planning Manager: Omar Anwar
Account Manager: Gina Maayeh
Director Of Planning: Darelle Paniora
Digital Performance Manager: Luqman Sohail
General Manager: Reham Mufleh
President: Mazen Jawad