Metro Cop ride-a-long

Agency Network: 
February 2016


There’s rarely an opportunity to walk up to a police officer and ask them the questions you’d really like to ask. For whatever reasons, there is an increasing feeling of “us and them” between the community and the police officers who work within them.

Digital advertisement created by King James, South Africa for City of Cape Town, within the category: Public Interest, NGO.

Advertising Agency: King James Group, Cape Town, South Africa
Executive Creative Director: Dan Pinch
Art Directors: Kenan Petersen, Karin Barry
Copywriter: Warrick Sherrell
Social Agency: Society
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kleenex's picture

I say the idea worked.

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