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Write your prayer

Agency Network: 
Published/Aired: 
October 2010
Church of Sweden:  Write your prayer
Church of Sweden Digital Ad -  Write your prayer

Description

Church visitors are declining every year, and the main audience has become an endangered species. The campaign was all about how to reach people outside the church and to make it relevant again, no matter how much of a believer you are. Surveys show that the swedish people pray, quite a lot actually. That was the insight that led to the solution, the online prayer box. Leave your prayer here, and we will pray for it too. Watch the video about the campaign too.

Digital advertisement created by Forsman & Bodenfors, Sweden for Church of Sweden, within the category: Public Interest, NGO.

URL: http://svenskakyrkan.se/be/?lang=eng
Advertising Agency: http://www.fb.se/">Forsman and Bodenfors, Stockholm, Sweden
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Highest Rated

Guest's picture

swedish is sexy, I love it

Guest
Roger Keynes's picture

Good thought.
And that's what it's all about.

Roger Keynes
Activity Score 5498
Copywriter |

The Jobless Writer
Will Think for Salary

Guest's picture

swedish is sexy, I love it

Guest
Guest's picture

What has the world come to now, if a church needs to advertise...

Guest
Guest's picture

churches are in advertising since the beginning of all.
And their U.S.P. is usually... outstanding.

Guest
MJStinson77's picture

Nice concept and compelling design.

MJStinson77
Activity Score 601
Copywriter at Erwin-Penland |

www.mandyjunestinson.com | ninjabread.wordpress.com | wordjones

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