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Create your own jingle

Agency Network: 
Published/Aired: 
January 2010

Description

We created a video contest to revive Chili’s Baby Back Ribs Jingle. This was an online initiative that was launched with some banners and a few videos of our own. The contest lived on Chili’s Facebook page. Participants won a variety of prizes that included gift cards, a trip to a music festival and cash prizes. Chili’s got thousands of new fans in just a few weeks.

Digital advertisement created by Hill Holliday, United States for Chili's, within the category: Food.

Advertising Agency: Hill Holliday Boston, MA, USA
Creative Directors: Dave Gardiner, Joe Berkley
Copywriter: Daniel Jordan
Art Director: Steven Grskovic
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jponino's picture

sweet idea :)

jponino
Activity Score 601
Copywriter at ISCOM, copywriter and art director
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