We created a video contest to revive Chilis Baby Back Ribs Jingle. This was an online initiative that was launched with some banners and a few videos of our own. The contest lived on Chilis Facebook page. Participants won a variety of prizes that included gift cards, a trip to a music festival and cash prizes. Chilis got thousands of new fans in just a few weeks.
Digital advertisement created by Hill Holliday, United States for Chili's, within the category: Food.