How to dad

Agency Network: 
July 2014


To all the dads out there: this one's for you.

Digital advertisement created by Tribal, Canada for Cheerios, within the category: Food.

Advertising Agency: Tribal Worldwide, Toronto, Canada
Creative Director: Josh Stein
Associate Creative Director: Rob Sturch
Copywriters: Rob Sturch, Tracy Wan
Art Director: Amy O’Neill
Agency Producers: Stef Fabich, Bonnie Chung
Account Team: Stephanie Wall, Samantha Murphy
Strategy: Sandra Moretti, Dino Demopoulos
Media Company: Cossette Media
Production Company: Radke Film Group
Director: Michael Clowater
Director of Photography: Andrij Parekh
Line Producer: Gillian Gardner
Post-Production Company: Married to Giants
Editor: Leo Zaharatos
Online Editors: Trevor Corrigan, Preeti Torul
Post-Production Company: Alter Ego
Colourist: Conor Fisher
Audio House: Grayson Matthews
Casting Agency: Jigsaw Casting
Casting Director: Shasta Lutz
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Sacrilegend's picture

Wake me up when it's over.

Activity Score 3394
damnson's picture


Activity Score 11517
Copywriter |

An axe murderer of ads.

LeeAnderson's picture

Too long, I lost all interest in what the dad was saying at about 3/4s of the video.
What kind of shocked me if the fact that the kid is wearing a cast and the beginning the dad just tosses him aside, and the kid falls to the ground. Whaaaat ?! How careless can you get ? Your kid's arm is broken, that's dangerous !

Activity Score 173
ahrimanpob's picture

I really liked the "how to dad" idea, the long-take makes it interesting to watch and it's nice to see dads getting recognition for their time invested in their families. That being said: I hope I'm wrong {for the brand's sake} but to me, what the ad is really selling is a quick and "awesome" breakfast solution for your kids, because you are way too busy being a dad to prepare anything else, even the wife gets only a coffee cup. Yes, being a dad is a full time job, on top of your day job, but that should be an excuse to feed your kids any cereal as their only breakfast, because it's just as "awesome" as dad. I read somewhere that advertising is relying too much on flash and bang to make the piece memorable, but not the brand/product/service. A lot of people remember ads for the ad's sake, but have no idea what the piece was selling. =/

Activity Score 100
Creative Director at Ideómanos Publicidad
kleenex's picture

LOOONNNGGGG..... Not good.

Activity Score 58791
Web Designer/Developer
kleenex's picture

LOOONNNGGGG..... Not good.

Activity Score 58791
Web Designer/Developer
Austin Video Production's picture

Should have been tighter.

Austin Video Pr...
Activity Score 1310
Almost Brian's picture

Video Rocked. Great capture of life. woken up by the horses head sets the tone. For those that object to the length being a dad is a slow grinding task. Holding a daughters hair back while she vomits takes a lot longer than 2:12's. I have not had one dad dislike this video that I've shared it with. Great coffee/wife line. There's a man whose getting some. great to be a dad. thanks for the love. Cherrios thanks for having oats & balls.

Almost Brian
Activity Score 2
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