Digital partnership with factory installed Apple’s Health app. Users who share their data and enable push notifications will receive a notification on the hottest predicted day of the year. The user will be serviced the ad if he or she have not accumulated at least 3.7 miles worth of steps. When swiped, it will launch the Health App. The user's normal fitness stats are displayed as always. Underneath, the distance a girl whom has to walk 3.7 miles for water each day. Below, the stat will be explained. At the bottom, is a call to fund water well building projects with a link to donate.
Digital advertisement created by S.I. Newhouse School of Public Communications, United States for Charity: water, within the category: Public Interest, NGO.