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Published/Aired: 
April 2019
Charity: water: Walk With Them
Charity: water: Walk With Them
Charity: water: Walk With Them
Charity: water Digital Ad - Walk With Them
Charity: water Digital Ad - Walk With Them
Charity: water Digital Ad - Walk With Them

Description

Digital partnership with factory installed Apple’s Health app. Users who share their data and enable push notifications will receive a notification on the hottest predicted day of the year. The user will be serviced the ad if he or she have not accumulated at least 3.7 miles worth of steps. When swiped, it will launch the Health App. The user's normal fitness stats are displayed as always. Underneath, the distance a girl whom has to walk 3.7 miles for water each day. Below, the stat will be explained. At the bottom, is a call to fund water well building projects with a link to donate.

Digital advertisement created by S.I. Newhouse School of Public Communications, United States for Charity: water, within the category: Public Interest, NGO.

Caption

Natalia and other girls just like her must skip work and school to get the family's water supply. Each day she walks 3.7 miles or her family does not drink. Change this by funding well building projects.

Advertising Agency: S.I. Newhouse School of Public Communication, Syracuse, USA
Professor: Mel White
Art Director / Copywriter: Mike Gaines
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