We live in a world with so much injustice, that sometimes we just forget about it. Millions of people still suffer violence, malnutrition, discrimination, abuse, and persecution. But in the age of big data, mere numbers alone don't cause an impact. They are so hard to grasp that we end up feeling isolated by the shocking facts. It seems impossible to even thing about changing the times we live in.
But it isn't. That's the idea behind our newest campaign for Change.org #ChangeTheTimes, to remind us that even the littlest changes can cause huge transformations. We have individualized human rights and environmental crimes by changing them into seconds represented by a GIF that is played as often as the fact.
Digital advertisement created by TBWA, Spain for Change.org, within the category: Public Interest, NGO.
VP & CCO: Juan Sánchez
CCO: Guillermo Ginés
CED: Mikel Echeverría
Creative Director: Raúl Barbolla
Art Director: Daniel Martin, Pepelu Sánchez
Copywriter: Elena Hernández, Charlie Lastra
AV Manager: Mari Luz Chamizo
Producer: Paula Calatrava
Production Company: Moiré
PR Manager: Paula Mantiñán
Digital Production Manager: Rebeca Garrobo
Front-End Developer: David San Blas