Agency Network: 
January 2017



Champs Sports® and AKQA unveiled the retro video game titled ‘Secure the Bag’ celebrating the latest collaboration between New England heritage brand Timberland and Grammy Nominated Artist DJ Khaled. This mobile capable video game is an interactive experience leading DJ Khaled to the latest Timberland boot release using his time-traveling jet – ski to teleport and eventually ushering him to celebrate the launch of the coveted Timberland boots. The 'Secure the Bag' game opens to a homepage showcasing a golden statue of DJ Khaled holding himself on a jet ski and the anticipated Timberland boot above the DJ Khaled and the Time Traveling Jet Ski logo. Users are immediately directed to begin playing the game by pressing the “click to start” logo. Once the game begins, a vintage sounding hip hop instrumental resonates on the page with a jet ski riding Khaled moving swiftly on an empty, narrow road inspired by the old school Super Mario Brothers game. Players are quickly prompted to use the space bar to jump over open spot filled with environmental evils such as lava and distractions such as hip-hop dinosaurs and ‘Veloci – rappers’ characters while capturing energy boosters to get to the next stage of the game including the Timberland boot.

Digital advertisement created by AKQA, United States for Champs Sports, within the category: Retail Services.

Advertising Agency: AKQA, San Francisco, USA
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kleenex's picture

game concept has been done before, but good effort.

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