Description
URL: http://www.century1600.com
Tongue in cheek digital campaign from Century 21, timed with the upcoming Presidential election. Come January, that big white mansion in D.C., you know the one, will be vacated by the current tenants and Century 21 is encouraging Americans to help decide who the new resident will be. The brand has posted a listing, where consumers can find all the details on this historic mansion complete with 132 rooms, 35 bathrooms and 52 acres of land. They’re then prompted to “find the next tenant,” which allows them to find their closest polling location. Ultimately, the listing is a fun and inviting way to remind people to get out and vote in this crazy election.
This professional campaign titled 'White House' was published in United States in November, 2016. It was created for the brand: Century 21, by ad agency: Mullen. This Digital medium campaign is related to the Professional Services industry and contains 1 media asset. It was submitted over 7 years ago.
Credits
Advertising Agency: MullenLowe, USA
Chief Creative Officer: Mark Wenneker
Executive Creative Directors: Tim Vaccarino, Dave Weist
Creative Director / Designer: Jon Ruby
Copywriter: Enrique Camacho
Art Director: Ian Todd
Copywriter: Bryan Hradek
Dir., Dev Operations: Steve Laham
Sr. Developer: Dan Johnston
QA: Eliza Pedersen
Group Head, Digital Producer: Natalie Bergeron
Senior Business Affairs Manager: Vanessa Fazio
VP, Director of Art Production: Tracy Maidment
VP, Account Director: Emily Mahlman
Account Supervisor: Brittany Zahoruiko
Senior Account Executives: Sammy Toole, Meaghan Quinn, Lauren Zinn
Project Manager: Jessica McLeod
