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Agency Network: 
Published/Aired: 
September 2020

Description

Situation
Spring 2020 - a period of worldwide lockdown. Some businesses survived as they could: a larger percentage of them went online. But an amusement park can't deliver fun by taxi or sell it through Instagram Direct Messages.

Idea
Central Park changes the format from "Park in the center of the city” to "Park in the center of the house". And virtual traveling gives you the opportunity to ride on a swing and feed the ducks.

Result
As a result of the digital campaign, the number of site visits increased by 557%, and unique site visits increased by 620%.

Digital advertisement created by TBWA, Uzbekistan for Central Park Tashkent, within the categories: Public Interest, NGO, Recreation, Leisure.

Advertising Agency: TBWA\CAC\Tashkent, Tashkent, Uzbekistan
Art Director: Vitaliy Khalzunov
Art Director: Shakhzod Saliev
Copywriter: Samara Akhmad
Graphic Designer: Andrey Kornienko
Programmer Developer: Anton Kornienko
Creative Director: Farkhod Norbaev
Client Service Director: Nargiz Kamalova
Digital Director: Zamira Rakhmanova
Digital Team: Selivanna Sin, Diyor Makhmudov
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