La Grosse Game #GGCdiscountGaming

Agency Network: 
Published/Aired: 
February 2021

Description

3 hours of gaming live with 3 pro Call of Duty players. 5 challenges to realise live, given by their community.

In 3 hours only and without paid media :
+2,5M people reached
Top 2 Trending Topic on Twitter France
10K unique Twitter users engaged
80K views on Twitch

Digital advertisement created by Digital Playas, France for Cdiscount, within the categories: Gaming, Retail Services.

Advertising Agency: Digital Playas, Paris, France
Ceo: Elliot Brame
Head Of Social Media: Robin Delépine
Brand Content Manager: Hugo Frenay
Project Director: Vincent Hernandez
Art Director: Vincent Pounchou
Community Manager: Benjamin Garnier
Community Manager: Emma Descamps
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