3 hours of gaming live with 3 pro Call of Duty players. 5 challenges to realise live, given by their community.
In 3 hours only and without paid media :
+2,5M people reached
Top 2 Trending Topic on Twitter France
10K unique Twitter users engaged
80K views on Twitch
Digital advertisement created by Digital Playas, France for Cdiscount, within the categories: Gaming, Retail Services.