the Social Stunt

Agency Network: 
Published/Aired: 
April 2010

Description

TV Cast direct approach to Social media - a personal sketch for each of the 15 top pro bloggers in israel and their readers,

Digital advertisement created by McCann, Israel for Cause for concern, within the category: Media.

Advertising Agency: McCann Erickson Tel Aviv, Israel
Client / product: Matar Productions
Executive Creative Director: Eldad Weinberger
Creative Director: Nir Refuah
Art Director: Oded Semo
Copywriter: Nir Refuah, Danna Blum
Director: Yami Weisler
Producer: Ami Amir
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Highest Rated

Axl's picture

Too long to watch

Axl
Activity Score 266
Paris
raavigeorgian's picture

good thinking

raavigeorgian
Activity Score 2444
Art Director at New Delhi
Axl's picture

Too long to watch

Axl
Activity Score 266
Paris
R U serious's picture

Interesting. Love the low budget.

R U serious
Activity Score 418

Say my name, say my name...

atb2005's picture

They didn't have an ad budget, but they had money to use the services of McCann Israel? Or did the agency did this for free?

atb2005
Activity Score 13557
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