By visiting http://www.makethecup.com, consumers can tell the world what they stay awake for while uploading captions, photos or even videos. Their entries will be posted on the Web page and a few lucky entrants who enter by 9/13 will have their captions featured on Caribou Coffee’s line of 2011 hot and cold coffee cups. The cups will be rolled out to the market during first quarter 2011 in all Caribou Coffee stores.
Digital advertisement created by Colle+McVoy, United States for Caribou Coffee, within the category: Non-Alcoholic Drinks.
Executive Creative Director: Mike Caguin
Group Creative Director: Eric Husband
Design Director: Ed Bennett
Associate Creative Director: Barrett Haroldson
Copywriter: John Neerland
Producer: Tiffany Hahnfeldt
Developers: Andrew Charon, Josh Vadnais, Julie Kaloides
Interactive Designer: Brice Hemmer