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Send your Facebook profile to Cape Town

Agency Network: 
Published/Aired: 
February 2013

Description

Our client, Cape Town Tourism, briefed us to come up with an on-line campaign that also promotes the unexpected side of Cape Town. All the small communities, never-heard of places and unearthed gems that can’t be found on Trip Advisor, Lonely Planet, Expedia, or even Google. So we thought, we can’t send everyone to Cape Town, so let’s send their Facebook profiles instead. They got a virtual, tailor-made Cape Town holiday that exposed them to all the unexpected places, and finally, a few lucky winners got to experience their Facebook profile’s holiday for themselves.

Digital advertisement created by Ogilvy, South Africa for Cape Town Tourism, within the category: Transport.

Advertising Agency: Ogilvy & Mather, Cape Town, South Africa
Executive Creative Director: Chris Gotz
Creative Directors: Jaques Massardo, Nicholas Wittenberg
Associate Creative Director: Tommy Le Roux
Art Director: Matthew Pullen
Copywriter: Dean Paradise
Business Unit Director: Adrian Varkel
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Highest Rated

Meredith Singh's picture

Love it.

I would suggest you mercilessly tighten up the video by at least 15 seconds, maybe 30. Get rid of a bit of the repetition in the voiceover and it could help you win some good awards.

Meredith Singh
Activity Score 407
Art Director
jackmancer2017's picture

Good idea :) I think when people participate it's more fun for Cape Town then it is for themselves, but it's a surprising way to use Facebook.

jackmancer2017
Activity Score 6992
Copywriter at Editor/Student
Nike Diesel's picture

Kinda done for VisitNorway. And it was also a Future Lion finalist in 2010.

Here's the case video: http://www.youtube.com/watch?v=8S9HWspk_cE

Nike Diesel
Activity Score 13718
Art Director
tintinchief's picture

Love it!

tintinchief
Activity Score 8
Creative Director
Liviu's picture

amazing work and good use of Facebook.

Liviu
Activity Score 4401
hmaffia's picture

That´s really great.

Congrats, guys!

hmaffia
Activity Score 744
Copywriter at Universidade de Brasila |

http://heliomaffia.com.br

Meredith Singh's picture

Love it.

I would suggest you mercilessly tighten up the video by at least 15 seconds, maybe 30. Get rid of a bit of the repetition in the voiceover and it could help you win some good awards.

Meredith Singh
Activity Score 407
Art Director
kleenex's picture

Brilliant!!!

kleenex
Activity Score 58797
Web Designer/Developer
sacrilegend's picture

Outstanding. Just outstanding.

sacrilegend
Activity Score 3394
Copywriter
JustinCarrasquillo's picture

Wonderful work! Great concept!

JustinCarrasquillo
Activity Score 563
Photographer at Los Angeles, CA |

http://www.justincarrasquillo.com

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