Agency Network: 
February 2013
Canines Inc.:  Dognition
Canines Inc. Digital Ad -  Dognition


In five months, Canines Inc. and McKinney conceived, designed and launched Dognition, a Web-based canine cognition assessment tool. The Dognition Experience is designed for curious dog owners seeking deeper relationships with their dogs. After playing science-based games with their furry friends and completing a personality questionnaire, subscribes are given a Dognition Profile summarizing their dog’s unique cognitive style. And it all contributes to research that furthers the study of dog cognition throughout the world.

Development Team

Digital advertisement created by McKinney, United States for Canines Inc., within the category: House, Garden.

Advertising Agency: McKinney, Durham, USA
Chief Creative Officer: Jonathan Cude
Associate Creative Director: Will Dean
Art Director: Raleigh Felton
Experience Designer: Carmen Bocanegra
Designer: Matt Lawson
Data visualization: Nick Jones
Copywriter: Robyn Gunn
Director of Interactive Production: Nora Mishriky
Senior Interactive Producer: Nicole Kuhnlein
Broadcast producer: David Berngartt
McKinney: Matt Hisamoto
QA: Joe Levinski
Dognition: Lee Midyette, Scott Loftin, Igor Brezac
Smashing Boxes: Brad Bardin, Brittany Glover, David Ivy, Alex Belyaev, Reed Law, Dante Passera
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