The Canadian Way of Spring

Agency Network: 
April 2013


Canadian Tire has played an important role in the lives of Canadians for over 90 years. As part of its rich history, for many years, Canadian Tire delivered a print catalogue door-to-door with its pages reflecting a uniquely Canadian way of life. Moving onward and continuing their commitment to setting new benchmarks in the ways Canadian Tire can connect with their customers, the retailer is expanding on its digital strategy to create a community online and engage with customers more meaningfully through leveraging the social media landscape. Canadian Tire, in collaboration with Tribal DDB Toronto, sought out to develop a completely reinvented digital catalogue that would provide a more inspirational, lifestyle-oriented and consumer-centric lens on its product offering.

Recently, Canadian Tire unveiled its brand new digital publication, The Canadian Way, which will be regularly updated with new seasonally relevant content. Spearheading this launch is their first issue of the digital catalogue, The Canadian Way of Spring. Each catalogue release will bring to life the retailer’s wide product assortment in a digital format that blends inspiring editorial, innovative content, interactive video experience and authentic stories from real Canadians into a beautiful digital hub for customers to immerse themselves in.

Experience The Canadian Way, Canadian Tire’s new digital hub by visiting:

Digital advertisement created by DDB, Canada for Canadian Tire, within the category: Recreation, Leisure.

Advertising Agency: Tribal DDB, Toronto, Canada
Associate Creative Director: Mara Binudin
Copywriter: Dmitry Zelikman
Art Director: Benson Ngo
Editorial writer: Yuki Hayashi
Copywriters: Tracy Wan, Santiago Fernandez-Concha
Editorial Copy Editor: Jennifer Krissilas
Design Director: John Thai
Designers: Josiah Bilagot, Mirza Sakovic, Jean-Lou Renoux, Barry Lachapelle
Illustrator: Andrea Manica
Director of Technology: Joe Dee
Information Architects: Dale McRae, Daniel Wiseman, Tony Di Ciero
Creative Technologist: Paul Jara
Interactive Developers: Paul Sham, Stephen Hobson, Brad Carson
Experience Assurance Lead: Enzo Licata
Senior Producers: Gaetano Carpino, Bonnie Chung
Producers: Chris Webden, Caroline Clarke, Neem BaHa
Director of Production: Catherine Kim
Production Coordinator: Elizabeth Fitzpatrick
Managing Director: Andrew McCartney
Business Unit Director: Kaezad Nallaseth
Account Director: Nick Pigott
Account Coordinator: Monica Bialobrzeski
VP Strategy and Innovation: Dino Demopoulos
AVP Digital: Rosie Riolion-Serpa
Digital Operations / Delivery: Shawn Farmer
Digital Experience Manager: Vito Casalinuovo
Vendors: Apollo Studios, Audio Z, RMW Music, Ole Clear, Talent Payment Services ULC, James TSE Photography
Brought to you by: Sons and Daughters Productions, Jigsaw Casting, Aon Reed Stenhouse, Blizzard Courier Services
Social Media Planner: Parker Mason
Media Agency: Mediacom
Group Account Director: Chris O'Hara
Associate Account Director: Andrew Tziatis
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ankitadv's picture

good ad

Activity Score 738
ankitadv's picture

good ad

Activity Score 738
Liviu's picture

not bad

Activity Score 4377
kleenex's picture

nice ad

Activity Score 57557
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duffmansays's picture


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