Fearless Challenge - Elaine Lui

Agency Network: 
October 2014


To support the Canadian Cancer Society's new signature fundraiser, the Fearless Challenge, Elaine Lui ​(Lainey Gossip) ​pledged $1000 to face her fear of being in a haunted house. She has met her fundraising goal, and now you can see her, just in time for Halloween, getting extremely freaked out in a dark and scary house.

Digital advertisement created by Lowe, Canada for Canadian Cancer Society, within the category: Public Interest, NGO.

Advertising Agency: Lowe Roche, Toronto, Canada
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kleenex's picture

A 2 minute plus waste of time.

Activity Score 58791
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