For the launch of La Lotería Scratchers 2018, we created Snapcards (a filter inspired by one of Mexico’s oldest and favorite card games) and transformed millions of millennials into Lotería character cards. Using our Snapchat filter, users turned into iconic Lotería characters, allowing them to take a snap and share a whole new way to enjoy this classic game.
Digital advertisement created by McCann, United States for California Lottery, within the category: Gambling.
Chief Creative Officer: Elias Weinstock
Creative Director: Fernando Poblete
Associate Creative Director: Francisco Rojas
Copywriter: Christian Mondragon
Art Director: Andres Munera
Social Media Director: Karla Ruiz
Social Media Comm Manager: Lesley Guardia
Producer: Flor Castaneda
Account Executives: Melanie Cyr, Bel Gunduz
Jr Content Creator: Brandon Hampton
Holding Company: Interpublic Group
Production Company: Fishermen Labs