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Fashion Lock

Agency Network: 
Published/Aired: 
August 2014

Description

Digital advertisement created by DDB, Brazil for C&A, within the category: Retail Services.

Advertising Agency: DM9DDB, Brazil
Chief Creative Officer: Marco Versolato
Creative Directors: Hector Miranda, Marcelo Pascoa, Ricardo Tronquini
Art Directors: Antonio Sandes, José Ferraz
Copywriters: Danilo Dualiby, Lucas Guratti
Motion Designer: Marco Loschiavo
Photographer: Sérgio Prado
Project Directors: Cristiane Rojas, Denis Gustavo
Project Manager: Pedro Rais, Ana Luiza Ceolin
Digital Production Company: Cricket Design
Art Buyers: Clariana Costa, Alessandra Salles
Graphic Producers: Clariana Costa, Nereu Marinho
Account Director: Claudia Almeida, Cristiane Rojas, Patricia Vieira, Ana Claudia
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Highest Rated

dandualiby's picture

Hi cwriter9, you could not slip the piece out of the hangers because they were attached to them with nylon wire. But, then again, taking the clothes of the hangers without unlocking it was not the point of the idea.

dandualiby
Activity Score 8
Copywriter
kleenex's picture

Brilliant.

kleenex
Activity Score 58657
Web Designer/Developer
cwriter79's picture

Um... so what keeps someone from just taking the garment off the hanger? Why should I go through the trouble of unlocking the hanger when slipping the piece off the hanger is so much easier?

cwriter79
Activity Score 956
Copywriter at Cargo, LLC.
dandualiby's picture

Hi cwriter9, you could not slip the piece out of the hangers because they were attached to them with nylon wire. But, then again, taking the clothes of the hangers without unlocking it was not the point of the idea.

dandualiby
Activity Score 8
Copywriter
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