The Spotify Parenthesis

Agency Network: 
November 2020


Indie sensation Bye Bye Bicycle wanted to announce their return to the music scene in style. So they renamed all their old stuff by adding a parenthesis to their song- and album titles announcing their comeback on Spotify. Turning their old and beloved songs into ads for the new EP.

Digital advertisement created by Milk, Sweden for Bye Bye Bicycle, within the category: Music.

Advertising Agency: Milk, Gothenburg, Sweden
Copywriter: Anders Malm
Art Director: Niklas Olovsson
Copywriter: Anders Holmström
Art Director: Andreas Bergendahl
Designer: Fanny Öhlund
Project Manager: Gabriella Moberg
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