The Double campaign

Agency Network: 
January 2011


Digital advertisement created by McCann, Israel for Burgeranch, within the category: Food.

Advertising Agency: Mccann Erickson, Israel
VP Creatives: Eldad Weinberger, Nir Refuah
Creative Director: Danna Blum
Copywriter: Danna saka Lapinski
Art director: Zroob
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Ron Burgundy's picture

I love how agencies are figuring out how to trigger a response online, seems like the wild west sometimes...good job guys

Ron Burgundy
Activity Score 1626
Art Director at Southern California
CuriousPencil's picture

Smart thinking, and even better that it makes the audience think it's smarter, even if it's just for a free d[e]ssert. Can see this one becoming a bit of a benchmark.

Activity Score 4199
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