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World Literacy Month

Agency Network: 
Published/Aired: 
September 2016

Description

The campaign saw the chain post menus written in gibberish at one of its drive-thru restaurants in the U.S. to show the other approximately 80 percent what it feels like to be illiterate.

Digital advertisement created by Code and Theory, United States for Burger King, within the category: Food.

Advertising Agency: Code and Theory, New York, USA
Group Creative Director: Brad Dixon
Associate Creative Director: Mike Latshaw
Art Director: Daniel Nosonowitz
Junior Visual Designer: Riley Walker
Associate Strategy Director: Kelly Meyers
Community Manager: Hallie Martin
Group Account Director: Jill Bernstein
Executive Producer / Content: Jeremy Fox
Content Producer: Jos Diaz
Associate Producer: Shaina Thomas
Partner: Steve Baer
Director of Client Services: Dotty Giordano
Production Company: BrehmLab LLC
Director: Fred Brehm
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Highest Rated

YeahOk's picture

Are you kidding? Burnett did this exact same thing two years ago... It was called "The Literacy Store".

YeahOk
Activity Score 2
kleenex's picture

interesting concept, but I do not think it does anything.

kleenex
Activity Score 58721
Web Designer/Developer
CrackerJackFlash's picture

Works for me

CrackerJackFlash
Activity Score 19603
Creative Director |

www.crackerjackflash.com

YeahOk's picture

Are you kidding? Burnett did this exact same thing two years ago... It was called "The Literacy Store".

YeahOk
Activity Score 2
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