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The Grill Swap

School: 
Published/Aired: 
March 2018
Burger King: The Grill Swap
Burger King Digital Ad - The Grill Swap

Description

Burger King's goal was to reach an younger audience, one that is unaware of it's distinct flame grilled motto. How do you get to this digital native audience if not during Summer? The time where instead of eating flame grilled burgers most of teenager end up getting their own body grilled.

Digital advertisement created by FLAG, Portugal for Burger King, within the category: Food.

Advertising School: Flag, Lisbon, Portugal
Art Director: João Araújo
Copywriter: Francisco Machado
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