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Agency Network: 
Published/Aired: 
August 2015
Burger King / Peace One Day:  McWhopper
Burger King Digital Ad -  McWhopper

Description

It's official. Burger King is extending an olive branch to McDonald’s, calling for a one-day ‘burger wars’ ceasefire on their longstanding rivalry. Burger King proposes that on Peace Day, September 21st, 2015, the two restaurants set aside their differences and unite to create the ‘McWhopper’ - a burger that combines all the tastiest ingredients from their signature sandwiches, the Big Mac® and the WHOPPER®, in one delicious, peace-loving burger. A detailed exploration of Burger King’s proposal to McDonald’s can be found at www.mcwhopper.com. The ‘McWhopper’ would be available for one-day, at one location in Atlanta, Georgia, U.S.A, with the objective of raising awareness of Peace Day. As with any proposal, McDonald’s is free to accept or decline the offer. If they choose not to participate, no harm done - after all, peace isn’t always easy to achieve. Should they say yes, burger fans will get to experience the culinary mash-up of a lifetime, and walk away inspired by the mouthwatering taste of peace. Peace Day, September 21st, is a United Nations-recognized annual day of global unity, successfully advocated by the non-profit organization Peace One Day.

Digital advertisement created by Y&R, United States for Burger King, within the category: Food.

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Highest Rated

damnson's picture

Nice effort.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

stickynotes's picture

this is soo good! congrats

stickynotes
Activity Score 1094
Reality Check's picture

This is the kind of ad you can live with and spot new things each time you read it (East Coast–West Coast hip hop rivalry, anyone?) and proves that newspaper advertising and long-form copy still have plenty of life in them.

Reality Check
Activity Score 2549
damnson's picture

Nice effort.

damnson
Activity Score 11517
Copywriter |

An axe murderer of ads.

Culture's picture

I love this... who's written this? Brilliant

Culture
Activity Score 978
Creative Director
kleenex's picture

This needs to go down...

kleenex
Activity Score 58793
Web Designer/Developer
CrackerJackFlash's picture

Great idea. Smart response from Mc D's though.

CrackerJackFlash
Activity Score 19599
Creative Director |

www.crackerjackflash.com

stickynotes's picture

the response was cynical and lame. they missed out a big chance

stickynotes
Activity Score 1094
Priya Wijetunga's picture

Good.

Priya Wijetunga
Activity Score 1667
General Manager
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