Description
Brands pay millions to get soccer’s biggest players to endorse them. But Burger King realized they didn’t need to do that. A year ago, we found Stevenage F.C., a team at the bottom of English football’s lowest league and became their sponsors. Because we knew that if our logo was on their jerseys, our logo was going to appear in the biggest soccer videogame in the world: FIFA 20. We launched the Stevenage Challenge, where we invited gamers to sign the best players to the Stevenage team, score goals with them, and win free food from BK. Not only did we receive tens of thousands of UCG content with Cristiano Ronaldo, Messi, and Neymar wearing the Burger King logo (without having to pay them a penny), we turned a small team in real life into the biggest team online.
This professional campaign titled 'BK Stevenage Challenge' was published in Spain in April, 2021. It was created for the brand: Burger King, by ad agency: David. This Digital medium campaign is related to the Food industry and contains 2 media assets. It was submitted about 3 years ago.
Credits
Advertising Agency: David Madrid/David Miami, Spain
CGI: The Cathedral
Animation Studio: Mr. Klauss
PR: Alison Brod Marketing and Communications / ABMC
Media: Horizon Media & Scout
Global Chief Creative Office: Pancho Cassis
Global COO: Sylvia Panico
Executive Creative Director: Saulo Rocha
Executive Creative Director: Andre Toledo
Group Creative Director: Fernando Pellizzaro
Group Creative Director: Jean Zamprogno
Creative Director: Fred Bosch
Copywriter: Luis Giraldo
Copywriter: Alexander Allen
Copywriter: Jared Schermer
Art Director: Pedro Sattin
Art Director: Andy Tamayo
Art Director: Felipe Antonioli
Head of Social: Alex Sanchez
Strategy Director: Jon Carlaw
Planner: Stephanie Salvador
Jr. Planner: Vanessa Amaral
Group Account Director: Stefane Rosa
Management Supervisor: Jenny Gobel
Head of Production: Veronica Beach
Producer: Marina Rodrigues
Senior Business Affairs Manager: Barbara Karalis
