Description
An integral part of the campaign is a social media microsite, which translates to 16 languages and reaches 70 countries worldwide. Connecting directly to Facebook, friends and family are able to invite one another to take action, be it by scheduling mammograms, sharing healthy lifestyle tips or donating towards The Breast Cancer Research Foundation®. To further the experience, visitors are able to upload photos and share Tweets and Instagrams using the hashtag #BCAstrength. View the microsite here: http://www.bcacampaign.com/StrongerTogether
This professional campaign titled 'We're Stronger Together' was published in United States in October, 2013. It was created for the brand: Breast Cancer Awareness, by ad agency: Raison D'Être. This Digital medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 10 years ago.
Credits
Advertising Agency: Raison D'Être, New York, USA
